No one has bitten on buying the naming rights to the Watertown Arena and it's time to name it just that...The Watertown Arena...
Busniess people make decisions based on return on investment and spending $50K or more a year to attach your name to this structure didn't make sense.
It's a lot of money and a big committment but also is of dubious value. Controversy (concessioons, cost and flaws like the roof), and underutilization (loss of Bravo Festival) mean the City has some work to do.
The ice season and hockey will bring many through the facility and naming it as is describes what's there and makes it clear this is the community's facility.
Time to give up on the naming scheme and work on making the best use of the Watertown Arena.