Perry thinks if the price is lowered, someone will buy the naming rights to the Arena. I disagree.
That lowers the perceived value, and introduces public controvery as well.
No one wants their name ridiculed on local radio and the Internet, and the local media will not look kindly on potential ad dollars being spent on naming rights.
I would drop the whole idea and concentrate on having a successful winter season and then build out the other seasons as well.
Create value. Presently there is none.
In the meantime time, many businesses might sponsor a small sign in the lobby and that could raise a few dollars, but the notion of getting someone to pay big money is a fool's errand.