In a memo City Council has learned what staff sees as the process for selling naming rights for the Fairgrounds Arena. A possibility floated is an offer from a Vancouver law firm to do a needs and marketing study for $7500. Council wants to sell the name for $50K a year. For the right business, it might be good branding, but you'd have to add to that the cost of signage and so far the City is insisting on a 200 square foot limitation.
On a brighter note, the City is looking at selling ad space inside the building and that might be a good extra source of revenue as well as a means for businesses to show support without going broke.