City Hall says five businesses have expressed interest in naming rights for the Fairgrounds Arena. The list is thought to include at least one soda company. A car dealer has also expressed interest.
As yet, there is no process for soliciting or choosing. While officials are said to hope for up to $50K a year for the privilege, that's ambitious in this market and there's festering over putting a sign on the building with the City's lawyer now opining the City must adhere to its own restrictive sign ordinance. At some point in the past I recall the assertion a city is exemptfon from it's own ordinances, but sometmes my memory isn't what it used to be.
There are ways to monetize city facilities but a bid process on the Arena will be interesting. Let's just say that, interesting.