The quest for dollars to mollify critics of the Arena project is leading again to the suggestion the name of the facililty be sold, like NFL stadiums are. The name has value, particularly to a retailer like a car dealer. It's branding that routinely shows up in news and sports stories.
However, in an interesting discussion on the radio today, callers noted they were troubled at a facility built at taxpayer expense being named after a business that throws in a few sheckels that in no way match the expenditure.
Getting ten grand a year would be about the best you'd get and issuing a blanket call for offers won't yield much, especially since the facility is controversial as well as visible.
City Hall doesn't have to scrape for coins in a bid to rationalize the project. Just get it running and make sure it's used.
Naming it can always be done later with the benefit of time and perspective.
The other announcement today was a plan to rebid with no minimum the snack bar for the early months of operation till a decision is made on building a full concession stand.
Unless someone has already agreed to bid, it would seem the easier route would be to replicate the snack bar operation from last year until a final plan is reached.
Another influencial citizen mentioned to me the other night, maybe no food is needed as what is being served is bad for you anyway.