Today is Small Business Day and in downtown Watertown, there will be festivities starting at 11:30 AM including refreshments and a visit by Santa Claus.
The decision to buy something is based on a variety of factors and supporting a local small business will always be based on price, product and service. Small businesses are important as they fill niches in the market and locate in neighborhoods and buildings of no interest to corporate stores.
For instance, I find the computer repair store in the Marcy Building a far better place than a Best Buy for purchase or repair. The reason is prompt, personal and helpful service not available in the large retailer where everything is at more a frenzied pace.
The same is true with small diners like Johnny D's in the Arcade. Many small businesses I have dealt with provide services hard to find elsewhere, like Bartlett's Plumbing or Gregg's Sewer Service. AVL Signs ad NASCO are people I deal with. There are lot's of small businesses who do a great job and are successful in a tough and competitive business world.
For some items the big stores make sense and they are part of the matrix of local business too.
However, small business deserves your support too.