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Monday, February 18, 2013
Danica Patrick Wins the Pole and Wins the Publicity Race Week Before Daytona
NASCAR gets its season off to a high profile start with Danica Patrick's win of the pole position for next week's Great American Race, the Daytona 500.
Winning the pole at this race will give Ms. Patrick a week of non-stop hype heading into the start of the 2013 racing season. The first female to be top qualifier at Daytona already dominates coverage of the sport and is well spoken representitive and a marketing powerhouse for herself and NASCAR.