Women's reproductive issues, 'women in binders', crazy statements by a couple GOP Senate candidates all played a part. More important for the President, these issues helped mask economic issues the GOP candidate was running on.
Suddenly People Like Ms. Fluke Became National Figures
in Argument Over Contraception
Republican efforts to counter the argument ran in the face of a public either pro choice or at least not wanting to vote for people on a mission to repeal Roe v Wade or dismantle Planned Parenthood.
Gallup: 2012 election had the largest gender gap in recorded history - The Hill's Blog Briefing Room