With commercials set to begin ripping Rep. Bill Owens for his vote in favor of Obamacare, it's clear the GOP and its surrogates plan on making the health care makeover the centerpiece of their 2012 effort.
NNY challenger Matt Doheny is also banking on the Supreme Court striking down all or part of the law.
It's clear that Obamacare, once implemented, would through the marketplace create a single payer system. The fine for employers to not cover workers is far less than the cost of covering, thus creating the economic incentive for employees and employers to abandon their current arrangements.
The dilemma for the GOP is to explain their points in a manner that makes sense and persuades average people that the new health system is too expensive and not in their best interest.
That won't happen in 30 second spots featuring fuzzy, slow motion black and white images of Mr. Owens and former Speaker Pelosi. Doheny says villification of Ms. Pelosi is no longer a tactic.
I think the old Ross Perot flip chart style would work, but that's not what the consultants and handlers want to produce.
Since many people support what they see as the pluses of Obamacare (like pre-existing condition coverage) and since much of the law doesn't kick in til 2014, it's a confusing issue that is hard to explain in the usual formats.
in ads starting Wednesday for his vote in favor of President Obama's heath care overhaul