Its all about optics and so far the visuals have served incumbent Rep. Bill Owens well. He has central casting good looks and is the GQ Congressman.
Today challenger Matt Doheny posted a photo of himself and very pretty bride to be Mary Reidy, posing in front of some North Country barn wood. Good photo.
I think people have to feel comfortable with the look and demeanor of their public officials.
Of course the Dems will ridicule the photo and MCM will try to use it as the hook to chatter about Gawker. As long as they don't honeymoon in Taiwan courtesy of Alfonse, I think people will accept the photo for what it is...two nice people on the run-up to getting married.