Sunday, May 29, 2011

The Economics of the Devil's Brew When People are Thirsty

When I was at the Roller Derby last night, I chatted with with a variety of people and learned from one observant city employee that the Papa Roach concert held there Wednesday resulted in the sale of 25 kegs of Anheuser Busch products plus quite a few cases of Seagrams Wine Coolers....
With 16oz drafts selling at $5 each, that's about $600 gross per keg or about $15K...Add in the wine coolers at $5 a bottle and total sales were probably 16 or 17 grand...Maybe a little more..
Under the terms approved by City Council, the licensee would owe the City about $1600 commission and the sales tax owed on the tranactions would be about $1100, of which the state, county, city, towns and villages all share.
The type of special event permit used for this event prohibits proceeds from sales to be distributed, but that's one of those widely ignored provisions.
Even if all this is paid, and past practice suggests it is not...and taking out cost of product (about $2500 at most) and labor, it would not be unreasonable for the operator of such a concession to net 10 or 12 grand.
Not bad for a night's work at what was a realtively minor concert, and one can see why there is so much interest in seeing who controls such matters..

1 comment:

crazyray said...

That concert....People drank....Good for the people putting it on...They amde some cash. Most events such as the Baseball...Thank God people don't drink much...I don't injoy sitting next to a drung A-hole.

Yes there's money there...I would call it blood money in a way. I counts on a very bad habit.