Senator Darrel Aubertine is trying to counter the bad press in Albany over the Senate with 'morning in Cape Vincent' style commercials touting the twin themes that he is one of us and gets things done of interest to NNY.
Given yesterday's Siena poll showing him slightly behind his GOP opponent, one must ask if that will be enough.
With voter opinions of Patty Ritchie rather sketchy, the temptation would be to ago negative and drive her numbers down....
But its a lot easier to pound on lawyers like Barclay or Renzi. Ms Ritchie has had months to quietly build an image with voters, so the assault on her, while necessary, must be done carefully.
Siena shows Aubertine way ahead in Jefferson...Ritchie way ahead in St. Lawrence...Hometown favorites indeed.
There is no point going negative in St. Lawrence...That would backfire as she is too well known.
The place to go negative is Oswego County, where she leads but is likely not well defined to voters.
Next question is how do you go negative ? Claiming lack of experience won't work this year. You could argue she is a cypher on the issues clinging to her signature fight over license plates. Or that she is a Manchurian candidate on behalf of downstate Republicans.
She will just counter with pictures of Espada and company.
Aubertine has more establishment support than he used to and will get the local newspaper endorsement this time, as he is viewed as a statesman nowadays...
He will be able to spread some love around in terms of dollars to local agencies.
Normally, after fending off two challenges, Aubertine would have gotten a pass, but the shenanigans in Albany created a huge albatross. The one debate question he doesn't want to face is "Why did you vote for Espada as majority leader ?"
What do you say ? Fortunately for him, no one has asked.