While the MSM is talking about the shepard's pie and the copious selection of draft beers, the core marketing principle behind the Tilted Kilt is....OMG...female pulchritude !
Its routinely referred to as HOOTERS Scottish cousin, replacing the orange shorts with plaid and imposing a strict appearance criteria on its servers. They are recruited through casting calls and are said to be signed to modeling contracts.
The "Kilt" opens officially tomorrow and is owned by a couple of prominent local business scions who get a lot of credit for not hoarding their fortune and are instead investing it in our city.
So I Googled "Hooters,Tilted Kilt" and found there are many comparisons between the two chains...Seems the biggest difference is sophistication of menu and the addition of Celtic culture which allows the Puritans to believe their trip there is cultural and not an erotic experience.
That means its OK to hold a Chamber event there when the same event at a HOOTERS would be something to be met with dropped jaw.
Its good to know there are people who understand the fundamental appeal of cold beer, curly fries and pretty girls.
The Hooters Girl: Tilted Kilt Girl