This evening Harley Davidson lowered the boom and ordered rebel dealer Eric Dunk to eliminate his controversial anti-Obama messages from his electronic sign alongside his Adams Center Dealership.
Dunk says his lawyer gave him the ultimatum after a day of talks with Harley's head office in Milwaukee. Dunk says he was told the company wants no controversial references to the President or religion that would reflect poorly on the company's image.
The sign at Iron Block Harley Davidson must be turned off by 10am Thursday. Mr. Dunk decided to acquiesce rather than threaten the profitability of his business and the livelihood of employees by having his franchise threatened.
The issue flared yesterday when one passing motorist complained to the iconic maker of bikes that a message alluded to Mr. Obama and the Muslim faith.
Dunk has for months placed anti Obama messages on the sign including calling him a dictator and suggesting Obama does not possess a valid birth certificate.
Mr. Dunk does not know what message he will post next.
"This is sad," said his wife, Claudia.